Social media has become a big part of our lives and we are connected to each other all day long. It has definitely changed the dynamics of socializing with people in a major way. Most people are just scrolling through their social media timeline all day long. But social media is not just limited to this.
There are many areas where social media can help you in more ways than you can even imagine. If you are someone whose work involves marketing, then you might be familiar with what we are talking about. We are going to be talking about inbound social media marketing and why is social media an important part of inbound marketing. So let us not waste anymore time and get right to it.
What is inbound marketing?
In simple words, inbound marketing is a way to attract customers and help them find your company. You are not selling something directly to your potential customers, but making them aware of your presence.
This is something which can let the people know about your company even before they are thinking about buying something. Even though they will not buy something or get services, your company will remain on their minds, so when they will need anything, the first name which will come to their mind will be yours.
Inbound marketing uses so many forms of pull marketing to create awareness among the people about your brand. These forms of pull marketing include:
- Content marketing
- Search engine optimization (SEO)
- Social media and many more.
What is the difference between inbound and outbound marketing?
Outbound marketing involves selling something to the people and seeking out customers for your brand. This can also be considered as renting the attention of the consumers.
On the other hand, inbound marketing does not focus on seeking out customers, but it focuses on making people aware of your company. This makes the people feel like they are not being sold to and can put them in the driver’s seat as well.
Inbound marketing is done in a really organic way which is appealing and more engaging for the people. Thus, it has a positive impact on the minds of consumers, and they will definitely consider your name the next time they want to make a marketing decision.
Importance of Inbound Social Media Marketing
Whenever you are making an inbound marketing strategy, the first thing on your list should be social media marketing. Social media plays an undeniable role in your inbound marketing and can help you reach to the level where you want to go.
Below mentioned are the benefits of social media in inbound marketing.
Branding with social media
You might have seen it a thousand times that whenever you are scrolling through your timeline on social media, you see so many new brands and companies. Even if you don’t want to buy anything , you still develop some sort of interest in browsing around. This has a lasting effect on the minds of readers or consumers.
It is a great way to attract and appeal to an audience to obtain leads, promoters, or customers. The content you post on social media lasts on the timeline for a short period of time, but that can be enough sometimes. When people start to interact with your posts by liking, sharing, or even commenting, your brand will be visible to more and more people.
This will ultimately generate more traffic to your website.
Get to Know Your Audience
The first thing you learn about marketing is always knowing your audience, and with the help of social media you can achieve that in the best way. You can find out what your targeted audience likes or dislikes and what posts are they most interested in.
You will have some sort of content on your social media page. It could be entertaining, informative, or just about anything. You can notice the patterns of audience engagement very clearly with the help of social media.
See what content is more appealing to the audience and with which content the audience is interacting. You can then shape your posts and content according to that.
Organic SEO with Social Media
Even though search engine optimization (SEO) does not have anything to do with social media directly, they are still linked with each other.
The main purpose of SEO is to get more traffic to your website, and it is the biggest concern of any marketing technique. Social media can help you get more organic traffic towards your website. This can help in increasing the exposure of your brand which will definitely attract more potential customers.
When you combine increasing exposure with good quality content, you get a great reach to your audience and build relationships which are long-lasting.
There are an uncountable number of opportunities on social media just waiting for you. You cannot imagine what you will get when you put yourself out there on social media. If you have good quality content on social media, your audience will increase automatically. And the more audience you have the more opportunities you will get, and you never know who is watching or admiring your content on social media.
But this is not all, you can also take a look around and see what other people are doing. This can give you some new and creative ideas for your own brand and campaigns.
What can inbound social media marketing help you with?
If you want to increase the awareness of your brand, then social media is definitely the place to be. If your company is active on the searcher’s social network or you appear in the top searches, then it can make your brand reach out more. This will be really good for making an awareness about your brand among people.
By educating, entertaining, and interacting with the audience you can improve your brand’s preference among the people. By doing this before they are even thinking about buying anything, you will be able to build a trust among potential customers and they will most likely choose you, when they are in a need to actually buy something.
Social media inbound marketing is the best option to generate leads when you have less to invest. Creating and posting good quality and engaging content will naturally attract organic leads. This is really good if you want to promote your company on a tight budget. This is a long-term investment which will benefit you overtime.
If you don’t have a staff or you are on a budget, you can still do social media inbound marketing yourself. You just need to have a good strategy and some quality content which will be appealing to the consumers.
Well, this was the article, and we hope it covered everything you needed to know. It will be safe to say that social media should always be an important part of your inbound marketing strategy. If the question on your mind was why is social media an important part of inbound marketing? then we hope this answered your question.